The New Normal: How NAND Flash Innovations Are Shaping Design Engineering

The New Normal How NAND Flash Innovations Are Shaping Design Engineering

The NAND flash industry is emerging from one of its most challenging downturns, prompting a strategic shift in how technology migration and capital expenditures (CapEx) are approached. Rather than rapidly transitioning to new generations, manufacturers are adopting a more measured, cost-efficient strategy—coexisting multiple NAND generations to balance cost and performance.

At KIOXIA, we’re embracing this 'New Normal' with innovations like CMOS directly Bonded to Array (CBA) technology, which enables excellent CapEx efficiency while delivering industry-leading density and performance.

One key example of this strategy in action is our 2 Terabit QLC BiCS FLASH™ device—the highest-density flash memory die available1. Designed for data centers, cloud computing, and AI-driven applications, it provides exceptional capacity and power efficiency while addressing modern storage challenges.

As demand for AI and high-performance computing continues to grow, QLC-based SSDs will drive scalable, energy-efficient storage solutions for a range of applications. By prioritizing efficiency, density, and sustainability, we’re ensuring that NAND flash technology evolves to meet the needs of tomorrow.

Interested in learning more about what the New Normal looks like for the NAND flash industry? Check out this recent Q&A I did on the subject: https://americas.kioxia.com/content/dam/kioxia/en-us/business/memory/bics/asset/KIOXIA_CapEx_Efficiency_QA.pdf


All other company names, product names and service names may be trademarks of their respective companies.

In every mention of a KIOXIA product: Product density is identified based on the density of memory chip(s) within the Product, not the amount of memory capacity available for data storage by the end user. Consumer-usable capacity will be less due to overhead data areas, formatting, bad blocks, and other constraints, and may also vary based on the host device and application. For details, please refer to applicable product specifications. The definition of 1KB = 2^10 bytes = 1,024 bytes. The definition of 1Gb = 2^30 bits = 1,073,741,824 bits. The definition of 1GB = 2^30 bytes = 1,073,741,824 bytes. 1Tb = 2^40 bits = 1,099,511,627,776 bits.

1: As of July 3, 2024. Source: Kioxia Corporation.

Disclaimer
The views and opinions expressed in this blog are those of the author(s) and do not necessarily reflect those of KIOXIA America, Inc.

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